Amber Baker is a business woman, and mom. She decided to run for a spot on her local school board to help make change.

I developed a comprehensive brand identity for a Amber’s campaign with the goal of building trust, clarity, and name recognition within a diverse community. The visual system was designed to feel approachable, credible, and community focused. It was an honor helping her communicate their values around education, equity, and transparency.

The project included logo design, color palette and typography selection, and the creation of cohesive campaign materials across both print and digital touchpoints. Deliverables ranged from yard signs, flyers, and mailers to social media graphics and digital ads, ensuring consistency and recognition across all voter-facing channels.

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